In the last couple of years, branding and design thinking evolved at an extremely fast pace. All these new technologies, tools, and AI not only shaped the current world of design but empowered creativity and experimentality.
Branding is not just a logo and some graphics anymore, but a complex and diverse communication method for companies to express themselves and transmit their identity to customers.
We at Qturn believe in the power of branding. It's about creating an immersive brand experience that captivates customers at every touchpoint and connects them to the company. But not only that: It's also an identity for the employees to build a relationship with their workplace, incorporate traditions and transfer know-how. That's why a brand experience has to work on multiple levels and communicate a lot of different things. A brand's design should empower, inspire, adapt and evolve.
That's why we break the traditional design barrier with a current project we're working on! By creating 3D environments as branding elements, we try to inspire with colors, materials and shapes. This company wants to present its product diversity and capabilities to transform basic materials into beautiful finished products.
We always try to push our limit, evolve and inspire our customers as well, with our ideas, creativity and thinking outside the box. We are thrilled to reveal more about this project soon! Stay tuned! 🥳